Shopper Tracking Device Embedded in Store Mannequins

Shopper Tracking Device Embedded in Store Mannequins

‘The search for predictive behavior technology to target shopping habits has been a contentious one in the United States. Several years ago a notice appeared at Promenade Temecula in California, and Short Pump Town Center in Richmond, Va. which advised shoppers that their cell phone signal would be used to track them as they move from store to store.
Despite privacy assurances, that test-run produced enough outrage to force the UK maker of the technology, Path Intelligence, as well as mall management to halt the surveillance. Senator Charles Schumer was embroiled in the debate and subsequently put forth a Code of Conduct “to promote consumer privacy and responsible data use for retail location analytics.” It’s been described as a step in the right direction, while other lawmakers still see major privacy gaps.
Nevertheless, a new shopper tracking system is being rolled out in the UK which will be embedded into store mannequins. Meanwhile, some of the earlier pushback in the U.S. seems to be fading on news that the government appears to be encouraging strong regulations, potentially opening the door for such systems to be used in the United States.’
Read more: Shopper Tracking Device Embedded in Store Mannequins
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